English

Farmforce enables Kellogg's to improve yield forecasts. 

Kellogg's are passionate about their business, their brands and their food. The Kellogg's products are manufactured in 18 countries and marketed in 180, they have been trading in America for over 110 years. An opportunity arose to open a manufacturing operation for snacks and cereals in Thailand, South East Asia 20 years ago. Kellogg's Asia is responsible for producing rice, for exportation and for use in their own products.  They have in excess of 1,000 farmers harvesting rice in over 10,000 Rai of fields in Mid to North Thailand and produce an estimated 10 thousands tons annually. 

Before Farmforce:

Previously, for Kellogg's to retrieve information regarding the farmers and fields, they would have to approach the Village Chief, who stored this data. This data would then be recorded on paper, before manually being transferred to Excel sheets. This process could lead to incorrect or lost data and would often take up to 5 days to be reported to head office. Kellogg's and their suppliers use this data to compile reports, which were manually generated in Excel and took two to five days to complete the reporting processes.
Surveying crops are a key part in Kellogg's processes, as this can help to identify damaged or diseased crops. Prior to Farmforce, Kellogg's were unable to confirm the farmers were completing the surveys in full at each site, or using their knowledge and expertise to fill in the surveys with expected results, without attending the actual fields. Farmers used to send photographs of damaged crops via SMS to their field manager, which would soon be deleted, due to the low storage capacity of mobile devices. The field staff reported these issues to head office within two to five days, which caused a delay in the response of remedial actions. 

Farmforce at Kellogg's:

Kellogg's deployed Farmforce in June 2015 to help digitize and streamline their business processes. Employees at head office benefit greatly from receiving information faster and viewing data in real time. Farmforce now enables farmers to report damaged crops to the field staff, which can be conveyed directly to head office through the mobile application. This allows office based staff to view their expected yield forecast and allow them to source rice from a third party if they will not achieve their yield targets, therefore mitigating risk. Farmforce allows farmers to be closely monitored, as GPS tracking can show that the field staff, along with the farmer was on the correct site whilst carrying out the survey. The photographs of crops, diseases or any damage can be recorded and stored within the survey, which can be viewed in an archive at a later date if needed. All data is now entered straight into Farmforce by the field staff on the mobile application, mitigating the need to visit the chief of the village to obtain relevant data on Farmers and Fields. This data is stored on a cloud based centralized system, meaning that data can no longer be lost and processes are shorter because data is kept by Farmforce. 

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