Farmforce enables Kellogg's to improve yield forecasts.
Farmforce at Kellogg's:
Kellogg's deployed Farmforce in June 2015 to help digitize and streamline their business processes. Employees at head office benefit greatly from receiving information faster and viewing data in real time. Farmforce now enables farmers to report damaged crops to the field staff, which can be conveyed directly to head office through the mobile application. This allows office based staff to view their expected yield forecast and allow them to source rice from a third party if they will not achieve their yield targets, therefore mitigating risk. Farmforce allows farmers to be closely monitored, as GPS tracking can show that the field staff, along with the farmer was on the correct site whilst carrying out the survey. The photographs of crops, diseases or any damage can be recorded and stored within the survey, which can be viewed in an archive at a later date if needed. All data is now entered straight into Farmforce by the field staff on the mobile application, mitigating the need to visit the chief of the village to obtain relevant data on Farmers and Fields. This data is stored on a cloud based centralized system, meaning that data can no longer be lost and processes are shorter because data is kept by Farmforce.